The five-story tall balloon also served as a promotion for the Rankin-Bass television special, "The Ballad of Smokey Bear, which aired on NBC. Upon making his debut on Thanksgiving Day, the Smokey Bear balloon was sponsored by the General Electric Company and guided down the Parade route by thirty-six husky handlers, who aided the lumbersome lug's 420 pound body through the air. The balloon depicted Smokey waving to the many Parade spectators while keeping warm in a cozy pair of jeans and a park ranger hat, holding his helpful, fire-preventing shovel, which reads "Prevent Forest Fires". Once completed, the giant balloon measured 58 feet high and 30.6 feet wide, lunching on some 9,920 cubic feet of helium that allowed Smokey to rise to the occasion. The balloon, modeled after a plush doll created by Ideal Toys, was constructed out of 4,280 square feet of rubber at Goodyear Headquarters in Akron, Ohio.
Smokey Bear would finally take shape as a giant helium balloon for the 1966 Parade, debuting alongside a second version of the Man of Steel, Superman. History with the Macy's ParadeĬoncepts for a Smokey Bear balloon in the Macy's Thanksgiving Day Parade have dated all the way back to 1962, when the United States Forest Service wanted to further promote the advertising campaign, though the plans did not come to fruition until multiple years later. This change was enacted in response to the a massive outbreak of wildfires in natural areas other than forests (such as grasslands), and to clarify that Smokey was promoting the prevention of unplanned outdoor fires, not prescribed burns. In 2001, the slogan was changed once more to its current version of "Only You Can Prevent Wildfires". The slogan for the campaign was later changed to "Remember.Only YOU Can Prevent Forest Fires", which would be in use for the following five decades. Smokey first appeared on an ad in August 1944, with the character pouring a bucket of water onto a fire, with the slogan "Smokey Says – Care Will Prevent 9 out of 10 Forest Fires". The USFS employed Smokey to educate the public on the dangers and statistics of unplanned, human-caused wildfires. Created in 1944 by Ad Council, the United States Forest Service and the National Associate of Safe Forests. Smokey Bear is an American advertising icon of the United States Forest Service.
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